What is Twitter?
We recently ordered new business cards for ourselves, and this time we decided that it would be a good idea to add our Twitter usernames on them. I mean after all what kind of social media experts would we be without promoting our own social media outlets. This has proven to be very beneficial due to the Twitter bug that is currently sweeping through the Lubbock area.
Twitter in the last 2 weeks has become the focus of our new and current client meetings. What is it? How does it work? And more importantly, how can we make it a successful marketing tool for our business? I recently found a video that really puts twitter into easy to understand terms.
This video should at least help you gain an understanding of what Twitter is, and how it can be used. However, there is no one answer fits all for how it can be used to successfully market your company. In fact, since twitter is so new, the possibilities are limit less. Comcast successfully uses it as a customer service application. Whole Foods successfully uses a call to action approach with coupons to Twitter followers. So the question is, how will your company benefit from this new marketing vehicle?