ADBOWL 2009: Was it worth anticipating?
Anyone even remotely interested in the marketing industry looks forward to the year’s pinnacle of advertising achievement. A large percentage of people (not necessarily people in marketing) that tuned in to this year admitted the only reason for doing so was in anticipation of being entertained, not by the players exerting themselves in the ultimate battle for American Football supremacy, rather by the 15 to 30 to 60 second sales pitches disguised as “clever” advertising.