Tag Archives: Advertising

Social Media Leap

Twitter birdThere are many ways that social media can be a great marketing channel for your business.  However, before you take the leap, it is important to develop a strategy for how you intend to maximize your results.  Here are some topics to discuss before starting your social media journey.


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ADBOWL 2009: Was it worth anticipating?

Anyone even remotely interested in the marketing industry looks forward to the year’s pinnacle of advertising achievement.  A large percentage of people (not necessarily people in marketing) that tuned in to this year admitted the only reason for doing so was in anticipation of being entertained, not by the players exerting themselves in the ultimate battle for American Football supremacy, rather by the 15 to 30 to 60 second sales pitches disguised as “clever” advertising.


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