Social Media Leap
There are many ways that social media can be a great marketing channel for your business. However, before you take the leap, it is important to develop a strategy for how you intend to maximize your results. Here are some topics to discuss before starting your social media journey.
- Who will write the posts or articles? When we first started our Twitter account, our CEO was the only one who was “tweeting” for the company. However, as time went by we decided that it made more sense to have multiple viewpoints to reach a larger audience. So we now have myself (Director of Marketing), our CTO, and CEO posting new “tweets”. This also was a good move on our part because it keeps our posts both diverse and fresh.
- How will you represent yourself? Will you post mainly personal or professional messages? Or will you do a little of both? We decided that for our purposes it makes most sense for us to be an industry resource, but that adding a little personality gives us a much needed edge.
- How often will you be maintaining your profiles? If you plan on being successful with social media, it is imperative that you are consistent with posting new and useful information. As well as, interacting with your audience. After all, the main difference between traditional media and social media is the interaction and relationships that social media provides, vs. the traditional content and ads.
- How will you be successful with your target audience? I am going to reference an article by Eric Karofsky that will give you 5 very different examples of successful social media campaigns.
With social media being one of the newest and fastest growing ways to market your business, remember that this new medium will require not only new and creative ideas, but more importantly, preparation, to work for you and your business.