Google to display favicons in results pages?
The reaction seems to be mixed, and it is not officially confirmed by Google, but it appears that the search giant has been toying with the idea of displaying website favicons on the left hand side of URLs displayed in their search engine results pages (SERPs). JohnMu, a Google employee responded to the question in a webmaster forum saying, “We do a ton of tests every year, so I wouldn’t be surprised to accidentally stumble across something like this :-).” This obviously does not mean Google has taken an official stance that they are planning on rolling this out, but they are seemingly considering it. And why not?
Credited with the find is Brian Ussery, who posted screen captures of the occurrence that cause the commotion.
Favicons in SERPs?
Most web developers/designers are savvy enough to utilize favicons in their design. At Accade, we make a point to design every detail for our clients’ websites. This includes a memorable and professional favicon. By putting this “finishing touch” on the design, our clients benefit from having a website where every detail has been considered and thought of, including the small ones.
Though there will undoubtedly be a debate with regard to whether or not search engines should display favicons in their SERPs, the point remains that favicons are a critical element to the professionalism of your website. Don’t think they aren’t.